Partnerships

An important part of StrengthEngine's growth and success is predicated on partnering with leading companies to create enhanced offerings or to generate greater distribution of our current services.

"Brick-and-Mortar" Partnerships
Offline relationships provide StrengthEngine with the power to reach a mass audience of sports and fitness savvy users and bring them online. A partnership has been formed with 24 Hour Fitness, which selected StrengthEngine as their preferred Internet partner to provide training, tracking and nutrition programs to its two million-plus members; PowerBar, where StrengthEngine was enlisted to enhance its site with content and services related to participatory sports; Polar, which chose StrengthEngine as its Internet partner to create an educational heart rate training room and Quick Start Web area for their new users. In addition, StrengthEngine has recently fostered a close partnerships with Phil Kaplan for whom StrengthEngine provides the StrengthEngine Trainer Pro marketing solution to his personal trainer participants.

Commerce Partnership
StrengthEngine has created a relationship with Personal Best Nutrition in order to provide buying assistance for nutritional products. StrengthEngine has a partnership with Apex Fitness, which has trained more than one million people in association with health club facilities, to address appropriate ways to offer supplement recommendations to trainers and consumers on-line.

E-Services Partnerships
StrengthEngine has partnered with top professionals and leading training institutes, such as Jeff Galloway and Sally Edwards, in order to provide first-rate online training programs. StrengthEngine has formed two close partnerships with the American Council on Exercise (ACE) and the NSCA to make the StrengthEngine Trainer Pro available to their certified members and to hold educational workshops on using the Internet to grow a trainer's business. Reebok University (part of Reebok International), selected StrengthEngine to provide the StrengthEngine.com Advanced Trainer Pro as the on-line training tool trainers can use to build workout programs for clients featuring exercises that use Reebok's CORE Technology.

Distribution Partnerships
StrengthEngine partners with leading Internet distribution companies to provide them with quality content and services. Notable partnerships include Yahoo which will use StrengthEngine as it anchor partner for its new Fitness Area within Yahoo Sports (#1 Sports site on-line); and NBCi, which features StrengthEngine's participatory sports content in its health, fitness, sports sections. On the handheld front, AvantGo, the leading interactive service managing mobile information, offers StrengthEngine's active sports information and services via Palm Pilots, Windows CE devices and various wireless devices.

Content & Application Partnerships
To supplement its own editorial team, StrengthEngine works with high-level coaches, athletes, and renowned writers. In addition, StrengthEngine has formed relationships with Human Kinetics, the leading sports and fitness publisher; Sports ID, the ultimate source for sports instruction which offers more than 800 streaming video clips that cover upwards of 80 different sports; and Screaming Media, a leading syndicator of content to hundreds of Web sites. Vivonic (a subsidiary of Intel) which develops and markets sports and fitness-specific applications for handheld products partnered with StrengthEngine to integrate StrengthEngine training programs into their application.

Technical Partnerships
Recognizing the need to constantly add new functionality and services to its user base, StrengthEngine has entered into a number of third-party service partnerships including EXP.com, a leading online marketplace for expert advice and services; and NetSanity, which allows users to have access to real-time updates of StrengthEngine's articles, services and workouts without having the site open in a browser.
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