is the Internet's leading sports and fitness lifestyle site.
With nearly one million members, StrengthEngine empowers active-minded
people to reach their personal goals in general fitness, participatory
sports, recreational outdoors and personal nutrition. By integrating
expert advice and community support with personalized programs
and buying guides, StrengthEngine has become the most comprehensive
online resource for people living a sports and fitness lifestyle.
has created cutting-edge distribution methods for its products
and services, reaching far beyond the laptop via emerging
technologies such as the palm-top, sweat-top and muscle-top.
This unique communication network allows StrengthEngine to facilitate
interaction between its members and trainers, coaches and
race/event directors. Ultimately, members can participate
in sports and fitness activities; track their training and
nutrition programs and make informed buying decisions anytime,
cannot deliver these benefits alone. Rather, StrengthEngine is concentrating
the majority of its resources on working closely with key
partners who already have a relationship with the active lifestyle
person to accelerate and increase the benefits that can be
are focused primarily on two market segments: Consumer centric
partners - those whose business is aimed at serving the consumer
directly and Professional centric partners - those who serve
the consumer through the interactions with qualified professionals
(e.g. personal trainers, coaches).
from a network of hundreds and a community of millions, Asimbians
are given the sports, fitness and nutrition tools they need
to lead an active, healthy StrengthEngine lifestyle.